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Trampoline awarded UK trademark for “SONAR”

By Charles Armstrong | Wednesday, June 2nd, 2010

We’ve just received confirmation that Trampoline’s application for a UK trademark on the “SONAR” name has now completed the approval process and has been officially registered. This is great news for Trampoline and our customers, guaranteeing clarity in the market. We started using the SONAR brand in 2006 when it originally started life as an acronym for SOcial Networks And Relevance.

At the end of 2008 we were disturbed to discover that IBM was promoting their own network analysis technology under the “SONAR” name. We contacted IBM pointing out that this was bound to create confusion with Trampoline’s products. They said their product was only at a development stage and wouldn’t necessarily be brought to market under that name, but they stopped short of making a commitment.

Since then we’ve been working to secure the UK trademark for SONAR. We’re delighted this has now been granted. Meanwhile we’re proceeding with trademark filings in other territories.

This entry was posted on Wednesday, June 2nd, 2010 at 5:07 pm and is filed under SONAR, Trampo news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.