O’Reilly: mapping email relationships with SONAR CRM

By Trampoline Systems | Monday, December 20th, 2010

Edd Dumbill, chair of the forthcoming Strata Conference, has written a short piece about O’Reilly’s experience using SONAR CRM to map its external relationships:

At O’Reilly, we specialize in connecting people across and within technical community “tribes”. We’ve been experimenting with SONAR for some months. In my experience, it certainly contains the same knowledge about our contacts that I would otherwise have to obtain by asking around.

It’s been a pleasure working with O’Reilly over the last few months and the dataset is fascinating. It represents a who’s who of the leading figures in the technology, investment and policy worlds together with some notably dense and complex corporate relationships, the largest of which involve several thousand contacts.

Edd’s complete article is available on O’Reilly Radar.

This entry was posted on Monday, December 20th, 2010 at 6:29 pm and is filed under Media, SONAR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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