“The Tech City Map, which underlines the fantastic level of creativity and innovation taking place in the area, is a great showcase for East London’s start-up community. It’s also a demonstration of how small, innovative businesses can collaborate with leading corporations. It’s fitting that the Tech City Map is 100% home-grown in East London with its creators Trampoline and Playgen both based in Shoreditch.”

The project was developed in partnership with Thomson Reuters, Mother, Cisco, Atos and LinkedIn and the user interface was designed by Shoreditch-based business Playgen. The BCS and London Borough of Hackney also supported the project.

A gallery of photographs from the launch event is available on the Trampery’s Facebook page.

Towards the end of the meeting I demonstrated the prototype of a platform developed by Trampoline that sets out to analyse the cluster of businesses by aggregating social network feeds for up to 10,000 people working in East London. The prototype only includes 80 businesses but it can already generate analysis on the relative influence of each one and link them by the similarity of their interests.

The meeting concluded with the group agreeing to form a partnership bringing together all existing datasets and developing an analytic platform to furnish the information required by stakeholders. Trampoline will coordinate the partnership and lead the development effort.

We designed the Trampery as a microcosm of the East London creative community. It rapidly became known for its distinctive style, deftly mixing antique furniture and contemporary design, persian carpets and modern art, gleaming computers and victorian machinery. Rather than focusing exclusively on technology businesses we built up an inter-disciplinary community including non-profits, media and arts projects alongside hardcore software engineers.

By the end of 2010 the Dereham Place space was bursting at the seams so we took the decision to move to a larger site and spin it off as a separate venture. Today our plans reached fruition with the opening of an all-new Trampery on Bevenden Street, just the other side of Old Street. We’ve doubled our deskspace capacity, gained a dedicated 2,500 sqft space to host events and laid on facilities that are even more sumptuous than the first version. Interior features include a 20 metre wall clad in teak decking reclaimed from an old ship and bespoke meeting room doors made from slabs of solid oak that pivot in the floor and ceiling. We’ve placed the canteen at the heart of the site. It’s the social junction of the whole building where people cross paths and swap news. We wanted it to be the first things guests encounter when they arrive.

There are some photographs on The Trampery’s website and its Facebook page. You’re welcome to come and visit us.

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• Ian Smith – former Managing Director, Oracle Corporation UK, Ireland and South Africa
• Steve Broughton – former Managing Director, Business Objects UK
• Paolo Juvara – former Senior Director of Applications, Oracle Corporation; CTO, Open Bravo
• Leon Howard-Spink – Manager of European Alpha Plus Fund, Schroders

We’re also pleased to announce that Steve Broughton and Leon Howard-Spink are joining Trampoline’s Board of Directors.

Today’s announcement marks an exciting expansion in the Trampoline team. As we build on the success of our ground-breaking SONAR CRM product we are privileged to be joined by such outstanding individuals. Their experience, talent and influence will be instrumental in advancing Trampoline’s strategy and delivering transformative solutions for the world’s leading enterprises.

At the end of 2008 we were disturbed to discover that IBM was promoting their own network analysis technology under the “SONAR” name. We contacted IBM pointing out that this was bound to create confusion with Trampoline’s products. They said their product was only at a development stage and wouldn’t necessarily be brought to market under that name, but they stopped short of making a commitment.

Since then we’ve been working to secure the UK trademark for SONAR. We’re delighted this has now been granted. Meanwhile we’re proceeding with trademark filings in other territories.

Ever since the launch of Siebel’s “Sales information System” in 1994 businesses have deployed CRM platforms in an effort to increase the effectiveness of their sales operations and their ability to forecast next quarter’s revenue. To attain these benefits they needed everyone in the sales team to be dilligent about keeping the system up to date with their contacts and activity. Unfortunately human nature has often proven recalcitrant and many businesses have failed to achieve the results they hoped for.

CRM systems have continued to improve. They’ve moved to the cloud, been integrated with other programs and wired into social networks. But the paradigm of manual form-filling has remained unchanged. Until today, that is.

SONAR CRM is a social analytic technology designed to run alongside an existing CRM solution. It works by analysing patterns of electronic communications using data from corporate email servers, directories, CRM platforms and other sources. When you make a new contact SONAR CRM automatically picks it up. There’s no need to manually record activity. SONAR CRM does that automatically. It also tracks the symmetry, strength and responsiveness of each interaction. For business to business accounts SONAR CRM brings even greater benefits. It automatically identifies decision makers and works out the best way to reach them. It analyses the structure of the account and highlights deal-losing weaknesses and failure points. It helps turn borderline deals into wins.

SONAR has always been renowned for its sophisticated visualisations and they’re a central part of SONAR CRM, helping make sense of complex accounts. But now they’re accompanied by powerful tabular and chart reporting so users can get the insight they need in whichever form is most appropriate. We’ve also streamlined deployment and maintenance by providing SONAR CRM as a cloud app with user and admin interfaces accessed through a secure website. To integrate with email and CRM systems running internally customers simply install the lightweight SONAR Connector inside their firewall which extracts the relevant information, strongly encrypts it and passes it on to the main server for analysis.

Over the last six months we’ve been piloting SONAR CRM with some big-name customers and the results have been phenomenal. Using SONAR CRM customers have increased their pool of known prospects by more than 400% compared to existing CRM data.

Today we’ve added details of SONAR CRM to the website and there’s more coming in the weeks ahead. In the meantime if you’d like to know more please get in touch. If you’re on Twitter you can also follow @tramp0 for updates.

Red Herring Top 100 Global Companies are chosen from winners and finalists of the previous North America, Europe and Asia Red Herring Top 100 Companies. Winning and finalist companies from the previous three years were eligible for this award. Out of 1,800 successful and highly eligible companies, the Red Herring editorial team deployed a detailed process to drill-down the best companies first to 200 finalists, then to the top 100 winners of this global award.

Evaluations were made on both quantitative and qualitative criteria, such as financial performance, innovation, management, global strategy, and ecosystem integration. The announcement of the winners was made at the Red Herring 100 Global event in San Diego. Present among the finalists were elite executives and venture capital leaders from around the world.

“We were so pleased to announce Trampoline as a Red Herring Top 100 Global Company, “commented Red Herring publisher Alex Vieux.” Trampoline has proven to be a company excelling in their industry and its ripples have turned into waves. It was difficult for us to narrow down, but we are pleased to have included Trampoline in our list of promising companies. We look forward to the changes it makes to its industry in the future.”

“This is a fantastic start to 2009. Red Herring is one of the leading commentators on the technology industry so we’re thrilled to be selected for their Global 100 award. Above all this is recognition of Trampoline’s proven ability to deliver rapid customer value in these challenging economic times,” said Trampoline’s Founder and CEO Charles Armstrong. “Our focus on innovation, quality and our customer relationships is driving significant growth and helping us to meet the increasing market demand for organisational agility.”

London, UK, 9th December 2008 – Social network analytics company Trampoline Systems today announces the launch of SONAR Diagnostic , a new service that reveals the inner workings of a business by analysing corporate social network data including email, messaging, phone logs, knowledge stores and collaboration systems. Applying social network analysis techniques to archived corporate data enables companies to swiftly understand where expertise lies, which individuals are a company’s key networkers and who are the lynchpins in customer relationships. Equally they can expose information islands, bottlenecks and areas of duplication.

Insight into what is happening within a complex business structure is critical to large, distributed organisations attempting to maintain or rebuild competitiveness and efficiency in the current climate. SONAR Diagnostic helps companies to prepare for restructuring and downsizing or to rebuild quickly after such action has taken place. It can also rapidly provide new CEOs or division heads with an overview of how their business functions, identifying key personnel and critical lines of communication.

Trampoline CEO Charles Armstrong explains “Consumer social networking has highlighted the power and pervasiveness of informal networks in personal life. Exactly the same is true in business, where social networks are the fabric linking diverse functional and geographical units. At times of change this fabric can get damaged with serious knock-on consequences for the business. In the past companies relied on anecdotal methods such as personnel appraisals and questionnaires to understand the organisation. SONAR Diagnostic offers decision-makers the factual insight they need by delivering a fast, detailed and cost-effective report into how the business is actually working.”

SONAR Diagnostic is an extension of Trampoline’s proven SONAR technology and provides HR leaders and decision makers with detailed insight into informal networks, expertise, customer relationships and other key performance factors including, communication between geographical offices or functional units, critical customer and supplier relationships, key networkers, brokers and experts as well as poorly connected business units and single points of failure.

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About Trampoline
Trampoline Systems is a leading innovator in organisational network analysis software and diagnostic services based in London, UK. Trampoline’s SONAR technology exposes the complex social networks that power every business by analysing email and other corporate data sources. Global enterprises are using SONAR to make better restructuring decisions and to harness worldwide knowledge and expertise more effectively. Trampoline was selected for Gartner’s Cool Vendors in Social Software & Collaboration (2008), Red Herring’s top 100 European technology firms (2008) and Oracle’s EMEA Innovation Award (2007). For more information visit www.trampolinesystems.com.

Media enquiries
Skywrite Communications:
Jaime Carron
jaime.carron@skywritecomms.com
020 7608 4689

Nicholas Vangelis
nick.vangelis@skywritecomms.com
020 7608 4644

London, UK, 8th September 2008 – Trampoline Systems today announces the launch of SONAR Flightdeck v1.0 at the Network Roundtable in Washington DC, USA. SONAR Flightdeck delivers powerful real-time insights into organisational performance factors, enabling managers to identify untapped pools of expertise, key connectors in each department and business units that are poorly integrated with the rest of the organisation. Applications include Mergers & Acquisitions, Knowledge Management and Human Resources.

Charles Armstrong, Chief Executive Officer of Trampoline Systems, says, “Since announcing the beta release of Flightdeck in March 2008 we’ve been working with customers to identify a spectrum of high value needs and extend Flightdeck’s functionality to meet them. Today we’re proud to launch the resulting technology. For the first time Flightdeck v1.0 gives managers a detailed picture of expertise and relationships across the entire business. Meanwhile Flightdeck’s flexible analysis and visualisation framework allows each customer to add bespoke views highlighting the factors they need to understand must urgently.”

SONAR Flightdeck is a highly visual desktop application that synchronises with a SONAR Server installed on the corporate network. SONAR Server maps expertise, interests and relationships across the business and its external contacts by analysing email, contact data, documents, wikis, blogs and other corporate data. A powerful Privacy Management module is available to give each employee control over what details are visible to others.

Trampoline is participating in the Network Roundtable in Washington DC on 8-9 September. This is the world’s premier gathering for senior executives harnessing network analysis techniques to increase performance in their businesses.

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About Trampoline
Trampoline Systems is a leading innovator in enterprise software, headquartered in London UK. Trampoline’s SONAR products enable employees to find expertise they need and leverage social networks to gain introductions to external contacts. Simultaneously managers are provided with powerful insights into critical performance factors. Trampoline products are running inside some of the world’s top businesses in professional services, defence, technology and financial services. Trampoline was selected for Gartner’s Cool Vendors in Social Software & Collaboration (2008), Red Herring’s top 100 European technology firms (2008) and Oracle’s EMEA Innovation Award (2007). For more information visit www.trampolinesystems.com.

Media enquiries
Elena Dunn, Skywrite Communications
trampoline@skywritecomms.com
+44 20 7608 4650